A stripped-back identity inspired by the raw contours of the Cairngorms, designed to stand out in a crowded craft beer market and connect with a new generation of drinkers.
Created for a younger audience and designed to stand tall in a saturated craft beer market, Tor takes a minimalist approach: clean, confident, and rooted in place. The brand mark centres on a circular stone form, embedded within the name to subtly echo the weathered contours of a Cairngorm tor. It’s a nod to nature’s slow design, shaped by wind, rain, and time.
A rudimentary skyline emerges on the neck of the bottle, a simple graphic suggesting the silhouette of a hill or tor against the sky. Beneath this, the body of the bottle is wrapped in a topographic background made up of fine silver contour lines, mapping the slopes of Bynack More, home to The Barns of Bynack, Scotland’s largest and most prominent tor. The white logo sits cleanly over the map, cutting through the detail with clarity and contrast.
The result is a quietly assertive identity: striking on the shelf, rich in story, and designed to resonate with a new generation of drinkers looking for something with depth.
