An interactive sales tool which engages and informs customers during every stage of their new home buying journey, from initial enquiry to purchase and beyond.
Today’s buyers expect more. They want control, clarity, and instant access to everything they need to make informed decisions, especially when it comes to buying a new build home. From exploring the local area to taking a tour of their ideal property, they want the whole experience to be online, intuitive, and available on their terms.
To meet this need, we designed and developed the HomeSelector, a digital platform that helps buyers search, compare, explore, and emotionally connect with their future home before it’s even built. Created from the ground up to support the modern new-build journey, it combines high-end interactive content with smart functionality, giving buyers a far more immersive and empowering experience.
Users can explore entire developments in stunning detail, taking virtual tours through streets, plots, and interiors. They can view properties with or without furnishings, explore different room layouts and styles, and tailor the experience to their personal taste.
Photorealistic CGI brings each home to life, with accurate exteriors, birds-eye plot maps, and detailed 3D cutaway floor plans. From garden sizes to flooring finishes, buyers can explore every option with clarity and confidence, all before stepping foot on site.
An additional customisation tool gives buyers the freedom to personalise their new home as they move from reservation to completion. Every available option is presented in a highly visual and interactive way, making it easy to explore and select everything from kitchen cabinets and flooring to light fixtures and tiles. Buyers can see exactly how their choices will look in context, without needing to visit a sales suite or rely on physical samples and swatches.
“People have become accustomed to an immersive and exciting online buying experience. The HomeSelector fills this need for the new build property sector, allowing those that adopt the system to leap-frog ahead of their competition... The HomeSelector boosts engagement, qualifies leads and generates sales 24/7.”
